Tuesday, April 11, 2006

The Long-Distance Journey of a Fast-Food Order - New York Times

Some McDonalds restaurants are trying out the idea of out-sourced call centers for their drive-through service, according to the New York Times. It is a strange concept, made possible by cheap communication technology. Right now, all the drive-through call centers are in the US, but why not place them in India eventually? Order local. Think global.

1 comment:

Anonymous said...

Is this possible, you could call an order into McDonalds, your call goes to India, back to local McDonalds and you could get your order quicker than you could get an emergency vehicle to your house? Roger or is it Roger Wilco?